Brad Beck explains that word of mouth exposure is the most effective way to get others to buy into your point of view. Think about a movie you like or a book you read or a restaurant where you enjoyed a meal and told friends and family. Your recommendation can have a huge impact on others if they trust you and you have credibility. Beck ponders what could happen if you were to treat the idea of freedom as you would when you have a cultural or culinary experience. The WOW factor could be infectious.
